October 22, 2015 | No Comments
Designed by VBAT | Country: Netherlands
“Brief: due to its strong position in the restaurant segment, Sourcy is one of the most well known mineral water brands in the Netherlands. In recent years the brand’s packaging strategy has been to develop separate bottle designs for high quality and mainstream restaurants. Aside from high production and logistical costs, this has not helped maintain a clear brand image for Sourcy. As such the design agency was briefed to develop a new iconic glass bottle – a clear reflection of the brand’s core values befitting of every dinner occasion, whether a high quality restaurant or mainstream outlet.
Technical and market requirements:
– The bottle design must be suitable for carbonated mineral water and fitting within Sourcy’s current standard bottling lines.
– 0,75L glass bottle
– Respect market colour codes – blue for non-carbonated and red for carbonated water.
– Visible colour coding at the top of bottle to avoid restaurant personnel serving the wrong water.
Creative solution: as a strong established brand coming from one source the creative solution was to develop one iconic bottle. A bottle that supports the quality of Sourcy mineral water and respects the quality of it’s customers. The new stylish outer shape is enriched with a deep embossed lens that serves as a podium for the brand’s lion emblem and symbolises the purity of the mineral water. The lion emblem, together with the higher shoulders of this new bottle, reflect the proud character of the brand. “Sourcy Pure Dutch” goes back to the essence, iconic without fuss, elegant yet understated.
Pure Dutch design.”
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