Designed by: PepsiCo Design & Innovation
Country: United States

Spirit Tree

Updated on February 7th, 2014  |  
1 Minute Read

Spirit Tree

Designed by TAXI | Country: Canada

“Challenge: the challenge for this assignment was to take a small town Mom-and Pop cidery and transform it into a world-class contender within a wildly competitive beverage landscape.

Approach: due to the large volume of products Spirit Tree sells, we knew that a simple, yet bold design system was needed to differentiate each of the products. Spirit Tree has always been known as an apple cidery. With this in mind, we created a logo and visual language using modern-looking apple tree branches as the main design element. These branches were used as a pattern on everything from the packaging, corporate stationery, shopping bag and even as a design element within the store.”

Spirit Tree

Spirit Tree

Spirit Tree

Spirit Tree

Spirit Tree

Spirit Tree

Popular designs

Student Work – Alice Clair

Designed by Alice Clair | Country: Canada “Packaging for children’s art supplies. The packages come in a variety of patterns, all of

Blow

Designed by ESTABLISHED | Country: United States Lovely packaging for Blow haircare products. The type all blown to one side is a

Cycle Buff Beauty

Designed by Mash | Country: Australia “Cycle Buff Beauty, the first cab off the rank for a new brand in the wine

Designed by: PepsiCo Design & Innovation
Country: United States

Spirit Tree

1 Minute Read
lovely-package-spirit-tree-cider-1

Spirit Tree

Designed by TAXI | Country: Canada

“Challenge: the challenge for this assignment was to take a small town Mom-and Pop cidery and transform it into a world-class contender within a wildly competitive beverage landscape.

Approach: due to the large volume of products Spirit Tree sells, we knew that a simple, yet bold design system was needed to differentiate each of the products. Spirit Tree has always been known as an apple cidery. With this in mind, we created a logo and visual language using modern-looking apple tree branches as the main design element. These branches were used as a pattern on everything from the packaging, corporate stationery, shopping bag and even as a design element within the store.”

Spirit Tree

Spirit Tree

Spirit Tree

Spirit Tree

Spirit Tree

Spirit Tree

Previous
Next