Designed by: PepsiCo Design & Innovation
Country: United States
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Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Tropicana rejuvenates its brand with Sunhouse, blending modern iconicity and heritage. The redesign emphasizes Tropicana’s legacy, highlighting its unique story and craftsmanship, making it stand out as the original, superior orange juice.
Alpina collaborates with artist Rulo for a limited-edition Father’s Day packaging. The design features animal parents and offspring, symbolizing strength, dedication, and love, making the packaging a collectible piece of art.
Explore the art of creating emotion through the unique design of Poetry Gin’s label. Inspired by nature, Japanese art, and Da Vinci’s Vitruvian Man, this abstract composition embodies art, nature, spirit, texture, emotion, and poetry.
Turner Duckworth has revamped Vocation Brewery’s visual identity and packaging, highlighting the brand’s single-minded focus on crafting exemplary beer. The new design reinstates the brand’s eye mark, symbolizing its attention to detail and passion for brewing.
Designed by: PepsiCo Design & Innovation
Country: United States
