Designed by: PepsiCo Design & Innovation
Country: United States

Steven Noble’s New Kraken Rum Label Illustration Features Sydney Landmark Destruction

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The esteemed illustrator Steven Noble was once more presented with the task of creating a unique Kraken Rum label design, this time entitled “The Kraken vs. Sydney.” Each 1L bottle features a city’s beloved landmark being terrorized by the mythical Beast, such as the Sydney Harbour Bridge being subject to its fury.

The labels are carefully crafted, boasting bespoke shapes and embossed detailing to provide a touch of luxury. The artwork was meticulously hand-drawn in a scratchboard woodcut/engraving style, bringing a layer of authenticity and artistry to the packaging.

Steven Noble's New Kraken Rum Label Illustration Features Sydney Landmark Destruction

Steven Noble's New Kraken Rum Label Illustration Features Sydney Landmark Destruction

Steven Noble's New Kraken Rum Label Illustration Features Sydney Landmark Destruction

Steven Noble's New Kraken Rum Label Illustration Features Sydney Landmark Destruction
Steven Noble's New Kraken Rum Label Illustration Features Sydney Landmark Destruction
Steven Noble's New Kraken Rum Label Illustration Features Sydney Landmark Destruction
Steven Noble's New Kraken Rum Label Illustration Features Sydney Landmark Destruction

These compelling images offer a closer look at the intricate details of the label design, showcasing the incredible skill of the illustrator and the thoughtfulness of the packaging design.

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Designed by: PepsiCo Design & Innovation
Country: United States

Steven Noble’s New Kraken Rum Label Illustration Features Sydney Landmark Destruction

15
Steven Noble's New Kraken Rum Label Illustration Features Sydney Landmark

The esteemed illustrator Steven Noble was once more presented with the task of creating a unique Kraken Rum label design, this time entitled “The Kraken vs. Sydney.” Each 1L bottle features a city’s beloved landmark being terrorized by the mythical Beast, such as the Sydney Harbour Bridge being subject to its fury.

The labels are carefully crafted, boasting bespoke shapes and embossed detailing to provide a touch of luxury. The artwork was meticulously hand-drawn in a scratchboard woodcut/engraving style, bringing a layer of authenticity and artistry to the packaging.

Steven Noble's New Kraken Rum Label Illustration Features Sydney Landmark Destruction

Steven Noble's New Kraken Rum Label Illustration Features Sydney Landmark Destruction

Steven Noble's New Kraken Rum Label Illustration Features Sydney Landmark Destruction

Steven Noble's New Kraken Rum Label Illustration Features Sydney Landmark Destruction
Steven Noble's New Kraken Rum Label Illustration Features Sydney Landmark Destruction
Steven Noble's New Kraken Rum Label Illustration Features Sydney Landmark Destruction
Steven Noble's New Kraken Rum Label Illustration Features Sydney Landmark Destruction

These compelling images offer a closer look at the intricate details of the label design, showcasing the incredible skill of the illustrator and the thoughtfulness of the packaging design.

15
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