Designed by: PepsiCo Design & Innovation
Country: United States

Stock

stock1

Designed by BrandyDesign | Country: Poland

“The product strategy was to create a pure vodka – one defined by exclusivity and luxury – within the world-famous Stock brand, which, in Poland, had previously only been associated in with a popular brandy. The label, comprised of the main brand characteristics, was placed on the upper part of the bottle in order to highlight the specially-designed bottle’s “multiple-reflection” effect.”

stock2

stock3

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Miller 64 Rebrands & Relaunches as 64 Extra Light

Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.

Designed by: PepsiCo Design & Innovation
Country: United States

Stock

stock1

stock1

Designed by BrandyDesign | Country: Poland

“The product strategy was to create a pure vodka – one defined by exclusivity and luxury – within the world-famous Stock brand, which, in Poland, had previously only been associated in with a popular brandy. The label, comprised of the main brand characteristics, was placed on the upper part of the bottle in order to highlight the specially-designed bottle’s “multiple-reflection” effect.”

stock2

stock3

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