Designed by: JDO | Country: UK
It is that time of the year again when people gather to celebrate ghosts and demons. Stock Brewery has launched seven-pack craft beers that celebrate “vanity, venom, and vice.” Seven Deadly Sins by Stocks Brewery celebrates Halloween with unexpected color schemes that can easily attract customers “to give in to sin.”
“Rejecting the dusty tropes of traditional haunted lore, Stocks Brewery’s Seven Deadly Sins IPAs electrifies the spooky season with powerful pops of bright, unexpected colors that slash and clash, commanding attention as lure helpless, thirsty humans to give in to sin.
The essence of each evil is reflected with a unique, boo-spoke typeface. Wrath is frenzied and full of rage while Sloth’s lazy drawl can’t even finish its lettering. And when you look closer, you’ll see that something wicked lurks beneath – intricate illustrations that stylishly symbolize each sin – a gluttonous pig, a greedy diamond and a prideful peacock feather.”
The packaging
Stocks Brewery partnered with JDO, a Tunbridge Wells-based branding agency, to create spooky packaging designs for Seven Deadly Sins. In addition to creating intricate illustrations that portray the deadly sins, JDO created a logo that tells a story of medieval punishment.
“Every Halloween, we look forward to creating a concept that shocks, spooks and surprises,” comments Andy Briscoe, Associate Creative Director at JDO. “Our concept for Stocks Brewing’s Seven Deadly Sins IPAs does just that, delivering something different that distorts predictabilities while keeping the essence of what gets people excited about this most macabre season.”
