Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Alex Sophocles | Country: United States
“The intention behind shifting Higgin’s Brand India Ink from a lower brow appeal to a higher brow appeal was necessary. The heritage of the ink dates back to 1888, so the elementary logo and the plastic bottle had to go. The result: a hand crafted and carefully stained wooden box containing an artisan-intended calligraphy kit with an aesthetic that fits the bill.”
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Discover the transformation of Whiskas from a legacy brand into an experience-driven one. The updated identity and packaging design amplifies distinctive brand assets, creating an emotional connection with pet parents in a digital-first world.
Explore the creative journey behind the Klinger Distillery’s logo, a symbol inspired by its iconic copper Alembic stills. Discover the blend of modernity and vintage elegance that forms the design of their unique gin bottle.
Steven Noble illustrates the new Kraken Rum label, “The Kraken vs. Sydney,” featuring the Beast devastating Sydney Harbour Bridge. The artwork, showcasing bespoke label shapes and embossed detailing, was hand-drawn in a scratchboard woodcut style.
Explore Cy Biopharma’s innovative approach to treating chronic pain with psilocybin, the active ingredient in magic mushrooms. This biotech platform is pioneering new drug therapies, moving beyond traditional painkillers while championing the scientific benefits of psilocybin.
Explore the refreshing brand identity and package design for Cincinnati’s cherished boutique ice cream parlor, Aglamesis Bros. This redesign by Neltner Small Batch brilliantly echoes the brand’s warmth, sincerity, and tradition.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Alex Sophocles | Country: United States
“The intention behind shifting Higgin’s Brand India Ink from a lower brow appeal to a higher brow appeal was necessary. The heritage of the ink dates back to 1888, so the elementary logo and the plastic bottle had to go. The result: a hand crafted and carefully stained wooden box containing an artisan-intended calligraphy kit with an aesthetic that fits the bill.”
