Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Alexandre Michaud

Student Work - Alexandre Michaud

Designed by Alexandre Michaud | Country: Canada

Student work for body gel and moisturizer created under professor Sylvain Allard at UQAM, who writes:

“The simplistic thinking in eco-packaging would suggest that all it needs is to take recycled Kraft cardboard and the job is done. Unfortunately, it’s much more complicated than that and demonizing plastic over paper is another non-sense. In fact, there are as many solutions as there are different packages and each one should be developed taking into account production methods, materials, transportation and many other factors that ultimately determine the true lifecycle of the product.

However, the reduction approach remains the most easily measurable element of ecodesign. Indeed, by reducing the amount of material, it reduces the weight of the interventions in upstream and downstream production because there will be less material to produce, to collect and to recycle.”

Student Work - Alexandre Michaud

via UQAM

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Laphroaig leverages story-telling to engage new drinkers, transforming the iconic green wellies into a giftable, reusable packaging for their single malt whisky. The wellie-inspired design disrupts traditional Scotch packaging, adding a playful touch to the brand’s history.

Designed by: PepsiCo Design & Innovation
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Student Work – Alexandre Michaud

wer

Student Work - Alexandre Michaud

Designed by Alexandre Michaud | Country: Canada

Student work for body gel and moisturizer created under professor Sylvain Allard at UQAM, who writes:

“The simplistic thinking in eco-packaging would suggest that all it needs is to take recycled Kraft cardboard and the job is done. Unfortunately, it’s much more complicated than that and demonizing plastic over paper is another non-sense. In fact, there are as many solutions as there are different packages and each one should be developed taking into account production methods, materials, transportation and many other factors that ultimately determine the true lifecycle of the product.

However, the reduction approach remains the most easily measurable element of ecodesign. Indeed, by reducing the amount of material, it reduces the weight of the interventions in upstream and downstream production because there will be less material to produce, to collect and to recycle.”

Student Work - Alexandre Michaud

via UQAM

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