Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Andreas Fossheim

1 Minute Read

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Designed by Andreas Fossheim | Country: Norway | Font: Metroscript (modified)

“Last year I finished my graphic design studies at Westerdals School of Communication (Norway). For my diploma assignement, I decided to ask the question «What would a brand of legal cannabis cigarettes look like?»  Wanting to distance the brand from regular cigarettes and the established design-language of coffeeshops, I opted for a fun, fifties-inspired identity.  The «Northern Lights», «Pacific Wings» and «Deep Space» product names serve as an indication of product strength, as well as emphasizing the travel imagery in the Pilot name.”

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Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Andreas Fossheim

1 Minute Read
cig2

cig2

Designed by Andreas Fossheim | Country: Norway | Font: Metroscript (modified)

“Last year I finished my graphic design studies at Westerdals School of Communication (Norway). For my diploma assignement, I decided to ask the question «What would a brand of legal cannabis cigarettes look like?»  Wanting to distance the brand from regular cigarettes and the established design-language of coffeeshops, I opted for a fun, fifties-inspired identity.  The «Northern Lights», «Pacific Wings» and «Deep Space» product names serve as an indication of product strength, as well as emphasizing the travel imagery in the Pilot name.”

cig3

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