Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Andrew Herwig

1 Minute Read

Designed by Andrew Herwig | Country: United States

“Captain Ahab Lager is based on the American classic Moby Dick, and its ruthless tormented character Captain Ahab. Rough illustrations and muted colors allow the consumer to dive into the world Herman Melville created while incorporating a unique beverage experience. Depicting visuals of Ahab and the whale invoke a strong resurgence of the classic novel bringing it to life.”

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Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Andrew Herwig

1 Minute Read
ahab1

Designed by Andrew Herwig | Country: United States

“Captain Ahab Lager is based on the American classic Moby Dick, and its ruthless tormented character Captain Ahab. Rough illustrations and muted colors allow the consumer to dive into the world Herman Melville created while incorporating a unique beverage experience. Depicting visuals of Ahab and the whale invoke a strong resurgence of the classic novel bringing it to life.”

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