Designed by Andrew Matveev | Country: Canada
“The purpose of the project is to redesign the packaging and identity for this brand, in order to advance into a larger market, and compete with eye catching supermarket product designs. The product is currently being sold locally by vendors, and markets, and in order to begin its sales in a larger retail outlet, the product needed a face lift. We needed to create a design which would bring the product into the future. It would also need to be portable, flexible in sizes, stackable on shelves and able to ship in large quantities. The idea was not to just sell beans, but to sell it as a mix, which would include a recipe book with 2 recipes (Hillbilly Chilli, and Hillbilly Bean Soup) and promotional information. The idea is to revamp the companies look to prepare it for a larger market, while keeping in mind the details of product management.”
