Student Work – Ashley Linnenbank

Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.

Magna Beer of San Miguel undergoes a refreshing redesign, shedding traditional beer stereotypes with a clean, simple branding that connects with a modern audience.