Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Ben Osborn-Macpherson

1 Minute Read

Designed by Ben Osborn-Macpherson | Country: Australia | Fonts used: Geometric 415, Gotham,

3rd year Communication Design student Ben Osborn-Macpherson from RMIT University in Melbourne sends us some of his work.

“This brief required a packaging solution for chocolates and macaroons produced on-site at Cafe Vue. It needed to be able to hold 6-12 items without looking too empty with 6. It also needed to be glueless so that it could be assembled by staff on-site. The box that I developed is held together by interlocking slots on the dividers/base and tabs on the sleeve.”

“Packaging for a line of unique Australian leaf teas and reusable tins. The branded wooden box is used to present all the items as a gift set/collection, but can also be turned on its side and used as a small shelf for the tins. The tins are based traditional camping billies with wooden shapes linking to the logo as handles. This creates a link to the brand without invading the customers kitchen with branding. I used a combination of raw materials and recycled brown paper, resulting in a solution that is highly sustainable with a distinctly Australian-outback aesthetic.”

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Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Ben Osborn-Macpherson

1 Minute Read

Designed by Ben Osborn-Macpherson | Country: Australia | Fonts used: Geometric 415, Gotham,

3rd year Communication Design student Ben Osborn-Macpherson from RMIT University in Melbourne sends us some of his work.

“This brief required a packaging solution for chocolates and macaroons produced on-site at Cafe Vue. It needed to be able to hold 6-12 items without looking too empty with 6. It also needed to be glueless so that it could be assembled by staff on-site. The box that I developed is held together by interlocking slots on the dividers/base and tabs on the sleeve.”

“Packaging for a line of unique Australian leaf teas and reusable tins. The branded wooden box is used to present all the items as a gift set/collection, but can also be turned on its side and used as a small shelf for the tins. The tins are based traditional camping billies with wooden shapes linking to the logo as handles. This creates a link to the brand without invading the customers kitchen with branding. I used a combination of raw materials and recycled brown paper, resulting in a solution that is highly sustainable with a distinctly Australian-outback aesthetic.”

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