Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Christine Clayton

Student Work - Christine Clayton

Designed by Christine Clayton | Country: United States

“Crayola has a lot of brand equity in their color names. I wanted to create a series of packaging (here: forest green, mod magenta, and purple mountain magesty) which playfully accents these color names.”

Student Work - Christine Clayton

Student Work - Christine Clayton

Student Work - Christine Clayton

Via Brand New Classroom

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Laphroaig’s Wellington Boot-Inspired Gift Packaging Design

Laphroaig leverages story-telling to engage new drinkers, transforming the iconic green wellies into a giftable, reusable packaging for their single malt whisky. The wellie-inspired design disrupts traditional Scotch packaging, adding a playful touch to the brand’s history.

Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Christine Clayton

crayola1

Student Work - Christine Clayton

Designed by Christine Clayton | Country: United States

“Crayola has a lot of brand equity in their color names. I wanted to create a series of packaging (here: forest green, mod magenta, and purple mountain magesty) which playfully accents these color names.”

Student Work - Christine Clayton

Student Work - Christine Clayton

Student Work - Christine Clayton

Via Brand New Classroom

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