Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Chul Lee

1 Minute Read

Designed by Chul Lee | Country: United States

“The redesign of Peet’s coffee and tea is inspired by the energetic quality of social gatherings. The bold triangles of the package create a focal point redirecting the customers to the type of coffee blend. The elongated packaging stands high from all the competitors keeping the coffee fresh by using a resealable premium grade adhesive that is easy to open and easy to close.”

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Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Chul Lee

1 Minute Read
chullee3

Designed by Chul Lee | Country: United States

“The redesign of Peet’s coffee and tea is inspired by the energetic quality of social gatherings. The bold triangles of the package create a focal point redirecting the customers to the type of coffee blend. The elongated packaging stands high from all the competitors keeping the coffee fresh by using a resealable premium grade adhesive that is easy to open and easy to close.”

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