Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Chul Lee

Student Work - Chul Lee

Designed by Chul Lee | Country: United States

“The redesign of Peet’s coffee and tea is inspired by the energetic quality of social gatherings. The bold triangles of the package create a focal point redirecting the customers to the type of coffee blend. The elongated packaging stands high from all the competitors keeping the coffee fresh by using a resealable premium grade adhesive that is easy to open and easy to close.”

Student Work - Chul Lee

Student Work - Chul Lee

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Studio La Regina Revamps Packaging Design for 7 Colli Amaro

Studio La Regina has transformed the packaging of 7 Colli, an artisan amaro with a loyal following, to support its distribution expansion. The new design features a sleek cylindrical bottle and a striking label with a deep black background, gold foil text, and a distinctive, multi-colored number 7.

Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Chul Lee

chullee3

Student Work - Chul Lee

Designed by Chul Lee | Country: United States

“The redesign of Peet’s coffee and tea is inspired by the energetic quality of social gatherings. The bold triangles of the package create a focal point redirecting the customers to the type of coffee blend. The elongated packaging stands high from all the competitors keeping the coffee fresh by using a resealable premium grade adhesive that is easy to open and easy to close.”

Student Work - Chul Lee

Student Work - Chul Lee

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