Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Dave McAnsh

1 Minute Read

Designed by Dave McAnsh | Country: Canada

“Superior traditional male grooming has always stood for its attention to detail. The closeness of a shave can be the differentiating factor between standing out as a man of distinction or fading into the crowd as just another ordinary guy. Macleran’s positioning line “Outer expression for the inner man” communicates this sense of refinement.

Raw materials paired with clean modern colours and textures makes for a masculine yet sophisticated image that pays homage to the brand’s timeless role while celebrating its contemporary style.”

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Designed by: PepsiCo Design & Innovation
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Student Work – Dave McAnsh

1 Minute Read
lovely-package-dave-mcansh1

Designed by Dave McAnsh | Country: Canada

“Superior traditional male grooming has always stood for its attention to detail. The closeness of a shave can be the differentiating factor between standing out as a man of distinction or fading into the crowd as just another ordinary guy. Macleran’s positioning line “Outer expression for the inner man” communicates this sense of refinement.

Raw materials paired with clean modern colours and textures makes for a masculine yet sophisticated image that pays homage to the brand’s timeless role while celebrating its contemporary style.”

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