Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Fran Aldea

1 Minute Read

Designed by Fran Aldea | Country: Chile

“The objective is to make design a fundamental link among different disciplines to solve a problem observed in the informal sale of food. I propose the creation of grated bread from the surplus of production in the sale of bread on the highways of my country. These leftovers are currently thrown away. The project is also contributing to the inclusion of a lower income segment of society.

The idea of incorporating flavors to the bread responds to current market needs and to a diversification strategy. The flavors chosen were basil, garlic and merken (a Chilean spice).”

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Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Fran Aldea

1 Minute Read

Designed by Fran Aldea | Country: Chile

“The objective is to make design a fundamental link among different disciplines to solve a problem observed in the informal sale of food. I propose the creation of grated bread from the surplus of production in the sale of bread on the highways of my country. These leftovers are currently thrown away. The project is also contributing to the inclusion of a lower income segment of society.

The idea of incorporating flavors to the bread responds to current market needs and to a diversification strategy. The flavors chosen were basil, garlic and merken (a Chilean spice).”

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