Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Geneviève Côté

gencote1

Designed by Geneviève Côté | Country: Canada

“If it is indirectly the quest of spices that led to the discovery of the Americas by Europeans, the passion has definitely not had much influence on American cuisine and, in fact, except salt, pepper marginal and some spices, we are collectively ignorant regarding all these subtleties that distinguish the food of men from that of animals.

Geneviève Côté studying at École de design | UQAM has investigated this issue and tried to solve some problems identified as a cause for the cultural deprivation. First, the spices should not be exposed to light and therefore; she must develop an opaque package. Secondly, the fact that spices are often poorly identified and badly presented, there is a problem of identification but also recovery to be solved. In short, we forget the contents of all bags lying in the bottom of the closet and therefore we don’t use them. The major concept was based on the recovery of the spice through a very graphic gesture.

Genevieve was very busy in developing those pretty triangular prisms for a large number of spices known and less known. The result is striking and the modular boxes allow very interesting geometrical configurations.”

gencote2

gencote3

gencote4

Via Packaging | UQAM

Get the latest packaging design inspiration in your inbox:

Popular designs

Far Out Bar

Description: Far Out Bar is a cutting-edge packaging design project created for High Life Farms’ macrodose THC chocolate bars. This project involved

Pure Persian Honey

When we look closely at honey packaging, they are almost all in the usual format, and the ultimate in creativity is that

The Bra Guru

Most women are wearing the wrong size bra and that is a fact. The Bra Guru® is the first and only professional

Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Geneviève Côté

gencote1

gencote1

Designed by Geneviève Côté | Country: Canada

“If it is indirectly the quest of spices that led to the discovery of the Americas by Europeans, the passion has definitely not had much influence on American cuisine and, in fact, except salt, pepper marginal and some spices, we are collectively ignorant regarding all these subtleties that distinguish the food of men from that of animals.

Geneviève Côté studying at École de design | UQAM has investigated this issue and tried to solve some problems identified as a cause for the cultural deprivation. First, the spices should not be exposed to light and therefore; she must develop an opaque package. Secondly, the fact that spices are often poorly identified and badly presented, there is a problem of identification but also recovery to be solved. In short, we forget the contents of all bags lying in the bottom of the closet and therefore we don’t use them. The major concept was based on the recovery of the spice through a very graphic gesture.

Genevieve was very busy in developing those pretty triangular prisms for a large number of spices known and less known. The result is striking and the modular boxes allow very interesting geometrical configurations.”

gencote2

gencote3

gencote4

Via Packaging | UQAM

Previous slide
Next slide

Explore more great package design

Get the latest on packaging design in your inbox: