Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Gustavo Bife Fernandes

Updated on December 14th, 2012  |  
1 Minute Read

Student Work - Gustavo Bife Fernandes

Designed by Gustavo Bife Fernandes | Country: Brazil

“Over the course of six months I defined the brand positioning, and developed the visual identity system for a fictitious beer brand based on the current scenario of the Brazil’s beer market. It’s the dawning of the “Cervejaria República”.

This project defines various aspects that concern those elements of communication, through its naming, voice and visual communication throughout. Within this are the brand’s signature (symbols, logo, typography), institutional colors, palettes and patterns, labels, and packaging among others.

It’s inspired by three main elements that, combined, serves the brand’s guidelines:
– The Wheat, representing beer.
– The Republic, representing Brazil’s old republic period.
– Brazilian Style, representing the needs of defining and discussing the dawn of a legitimate brazilian brewing school.”

Student Work - Gustavo Bife Fernandes

Student Work - Gustavo Bife Fernandes

Student Work - Gustavo Bife Fernandes

Student Work - Gustavo Bife Fernandes

Popular designs

Nature’s Paper

Designed by Amore | Country: Sweden In Tetra Pak packaging portfolio there are 9 different product families with more than 100 different

Student Work – Chul Lee

Designed by Chul Lee | Country: United States “The redesign of Peet’s coffee and tea is inspired by the energetic quality of

Eames Century Modern

Designed by House Industries | Country: United States | Buy it “The first copies of Eames Century Modern will endure the rigors

Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Gustavo Bife Fernandes

1 Minute Read
lovely-package-gustavo-bife-fernandes-1

Student Work - Gustavo Bife Fernandes

Designed by Gustavo Bife Fernandes | Country: Brazil

“Over the course of six months I defined the brand positioning, and developed the visual identity system for a fictitious beer brand based on the current scenario of the Brazil’s beer market. It’s the dawning of the “Cervejaria República”.

This project defines various aspects that concern those elements of communication, through its naming, voice and visual communication throughout. Within this are the brand’s signature (symbols, logo, typography), institutional colors, palettes and patterns, labels, and packaging among others.

It’s inspired by three main elements that, combined, serves the brand’s guidelines:
– The Wheat, representing beer.
– The Republic, representing Brazil’s old republic period.
– Brazilian Style, representing the needs of defining and discussing the dawn of a legitimate brazilian brewing school.”

Student Work - Gustavo Bife Fernandes

Student Work - Gustavo Bife Fernandes

Student Work - Gustavo Bife Fernandes

Student Work - Gustavo Bife Fernandes

Previous slide
Next slide