Designed by Hana Lee | Country: United States
Clearly, this is a student with a very bright future ahead of her. We’re excited to feature three projects of hers today: a paint product line, candles and a range of pharmaceutical products.
“In creating this Americana line of paints for Orchard Supply Hardware, I wanted to develop the value of the OSH brand and bring a sense of America, by using multiple layers, a rustic texture, classic typefaces, and old style tin cans. The most challenging part of this assignment was to research the American paint market, and try to understand this aspect of American culture.”
“For this project, I was assigned to pick a brand in the fashion category and design a candle line for brand extension and promotion. I chose Abercrombie & Fitch, and explored sustainable materials and creative packaging. The new graphics, as well as the packaging structure for the candles and gift pack, reflect Abercrombie & Fitch’s brand image that is casual, classic, and symbolic of the American lifestyle. This project also aimed to design a candle line for the brand that generates income supporting to protect and restore wildlife habitat and nature.”
“The assignment was to create a new brand image, packaging structure and graphic application for a line of pharmaceutical products. I came up with the name ‘Remedy’ and decided on a line of Remedy products by Johnson and Johnson for people suffering from environmental diseases in modern industrialized countries, such as atopic dermatitis and dyspnea. For the packaging structure I explored suitability of packaging applications, function, and sustainable materials.”
