Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Jamie Prendergast

1 Minute Read

Designed by Jamie Prendergast | Country: United States

“I redesigned the Sony packaging for their Vaio, Cyber Shot and EX ear buds. While researching the company, I found a letter from the CEO to stockholders explaining that Sony products “change the way people experience the world.” This statement inspired these packages, which have an outer sleeve with die cuts of the Sony logo and the product name on the back. On the inner boxes are images of nature that relate to the products inside. I wanted the packaging to be clean and simple, but still have an exciting and smart element that would accurately reflect the personality and functionality of Sony products.”

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Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Jamie Prendergast

1 Minute Read
sony1

Designed by Jamie Prendergast | Country: United States

“I redesigned the Sony packaging for their Vaio, Cyber Shot and EX ear buds. While researching the company, I found a letter from the CEO to stockholders explaining that Sony products “change the way people experience the world.” This statement inspired these packages, which have an outer sleeve with die cuts of the Sony logo and the product name on the back. On the inner boxes are images of nature that relate to the products inside. I wanted the packaging to be clean and simple, but still have an exciting and smart element that would accurately reflect the personality and functionality of Sony products.”

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