Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – José Luis García Eguiguren

Student Work - José Luis García Eguiguren

Designed by José Luis García Eguiguren | Country: Spain

“The main idea of this project was to create a pack that communicates an expression that describes an action or a pick up line. The expressions communicates directly to costumer inviting to experience something new. The lettering its created from the basic typography KAUTIVA and interacts with the pack, giving a modern and unique style. The abstract shapes and images evokes hair style mixed with the facial expression of the person. This product will target young people looking for a different hairstyle. It will will be printed on matte metallic containers. The limitations on this project was not to change the containers and the main name of the Brand (HAIRCARE).”

Student Work - José Luis García Eguiguren

Student Work - José Luis García Eguiguren

Student Work - José Luis García Eguiguren

Student Work - José Luis García Eguiguren

Student Work - José Luis García Eguiguren

Student Work - José Luis García Eguiguren

Student Work - José Luis García Eguiguren

Student Work - José Luis García Eguiguren

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Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – José Luis García Eguiguren

hair1

Student Work - José Luis García Eguiguren

Designed by José Luis García Eguiguren | Country: Spain

“The main idea of this project was to create a pack that communicates an expression that describes an action or a pick up line. The expressions communicates directly to costumer inviting to experience something new. The lettering its created from the basic typography KAUTIVA and interacts with the pack, giving a modern and unique style. The abstract shapes and images evokes hair style mixed with the facial expression of the person. This product will target young people looking for a different hairstyle. It will will be printed on matte metallic containers. The limitations on this project was not to change the containers and the main name of the Brand (HAIRCARE).”

Student Work - José Luis García Eguiguren

Student Work - José Luis García Eguiguren

Student Work - José Luis García Eguiguren

Student Work - José Luis García Eguiguren

Student Work - José Luis García Eguiguren

Student Work - José Luis García Eguiguren

Student Work - José Luis García Eguiguren

Student Work - José Luis García Eguiguren

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