Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Julian Yeo | Country: Australia | Font: VAG Rounded
“The brand is named Real Juice with the idea of how the brand should be. That is friendly and subtly quirky. ‘VAG Rounded’ is used for the logotype to suit the characteristics of the brand. Real Juice is aimed at mid market consumers. I wanted to create a sense of familiarity and comfort by borrowing the fundamental aesthetics of real fruits. That is achieved through minimal and careful execution via photography and typography.”
Get the latest packaging design inspiration in your inbox:
Most women are wearing the wrong size bra and that is a fact. The Bra Guru® is the first and only professional
Elevating Robinsons’ Cordials and Creations, Bloom’s redesign infuses youthful energy and sophistication, captivating adult consumers with dynamic visuals and tantalizing flavors, reinvigorating the brand for a new generation.
Overview: In response to my client’s vision for a Cape Cod themed beverage brand, I embarked on the journey to create The Port
When we look closely at honey packaging, they are almost all in the usual format, and the ultimate in creativity is that
Not Beer is the world’s first zero alcohol, zero taste beer. Tapping into beverage industry tailwinds, Not Beer is a sparkling water
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Julian Yeo | Country: Australia | Font: VAG Rounded
“The brand is named Real Juice with the idea of how the brand should be. That is friendly and subtly quirky. ‘VAG Rounded’ is used for the logotype to suit the characteristics of the brand. Real Juice is aimed at mid market consumers. I wanted to create a sense of familiarity and comfort by borrowing the fundamental aesthetics of real fruits. That is achieved through minimal and careful execution via photography and typography.”
