Designed by: PepsiCo Design & Innovation
Country: United States
Get the latest packaging design inspiration in your inbox:
Elevating Robinsons’ Cordials and Creations, Bloom’s redesign infuses youthful energy and sophistication, captivating adult consumers with dynamic visuals and tantalizing flavors, reinvigorating the brand for a new generation.
Discover Castlaw gin’s unique design that symbolizes unity with nature, featuring a snake pattern on the bottle. The brand’s production approach combines traditional methods, modern technologies and secret developments, providing a mysterious, flavorful drinking experience.
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
“Amstel Vibes redefines Amstel’s brand in Brazil with vibrant packaging targeting Gen-Z. Emphasizing sensory experiences, the design features dynamic colors and glow-in-the-dark elements, capturing the essence of youthful boldness and authenticity.”
Discover how the Thoroughbred team channeled Sausalito’s unique history and artistic spirit into the packaging design for Marin Coastal Gin, blending elements of the landscape and vibrant local creativity.
Designed by: PepsiCo Design & Innovation
Country: United States
