Designed by: PepsiCo Design & Innovation
Country: United States
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“BrewBeak Beer Series Packaging Design artfully fuses craftsmanship and art, reflecting the brand’s philosophy and the beauty of nature. Through minimalist design and bird-themed illustrations, each package uniquely represents different beer varieties, creating a memorable and sophisticated brand identity.”
“Vietnam’s beer market is shifting towards lighter options, driven by younger, health-conscious consumers. Breweries are responding with new products and refreshing package designs that balance tradition with modern lifestyle demands.”
Discover TLALOCAN, a limited edition artisanal mezcal celebrating Mexico’s mythological culture. Reflecting the legacy of Tlaloc, the rain and thunder god, its unique design reveals a hidden divinity, linking Aztec mythology to modernity through a sip of heritage.
Laphroaig leverages story-telling to engage new drinkers, transforming the iconic green wellies into a giftable, reusable packaging for their single malt whisky. The wellie-inspired design disrupts traditional Scotch packaging, adding a playful touch to the brand’s history.
Discover the refreshing redesign of St Austell Brewery’s award-winning IPA, Proper Job. Thirst and Tobias Hall collaborate to merge the brand’s ale legacy with modern appeal, reinvigorating its identity for all generations.
Designed by: PepsiCo Design & Innovation
Country: United States
