Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Lacy Kuhn

1 Minute Read

Designed by Lacy Kuhn | Country: United States

“The Heartland line of breakfast cereals is a newly conceived experiment by the National Cereal Corporation. The marketing strategy is based on the celebration of breakfast cereal’s all-American roots. Each flavor will be named after a state’s nickname; the pilot being Beehive Honey Squares. The packaging seeks to stand out from the competition, a blatant contrast to the standard cereal box approach.”

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Designed by: PepsiCo Design & Innovation
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Student Work – Lacy Kuhn

1 Minute Read
lovely-package-lacy-kuhn-1

Designed by Lacy Kuhn | Country: United States

“The Heartland line of breakfast cereals is a newly conceived experiment by the National Cereal Corporation. The marketing strategy is based on the celebration of breakfast cereal’s all-American roots. Each flavor will be named after a state’s nickname; the pilot being Beehive Honey Squares. The packaging seeks to stand out from the competition, a blatant contrast to the standard cereal box approach.”

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