Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Lindsay Perkins

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Designed by Lindsay Perkins | Country: United States

“The idea behind the design is to do sustainable, organic, label free packaging. Since all produce grown at organic farms is just a little bit different from each other, I decided to make everything about the packaging, just a little bit different from each other. The phrase “the grass is greener of our side” is the concept behind the designs. The paper used for the bag and menus at their store and cafe is 100% recycled and biodegradable, made with grass seeds. So however it is disposed of, wherever it ends up, grass will grow, a way to give back to the farm’s free-range animals. All type used in the packaging is hand rendered in the shape of grass. The milk jugs, which are label-free, have all information printed right on the glass, and would be returned by the customer to be refilled and reused. The cheeses are packaged with biodegradable cheesecloth and biodegradable wax paper. Whether it is cheese made from goat’s milk or cow’s milk, is differentiated by the sticker which holds the wax paper together. All products/packages are stamped with the farm logo “Nezinscot Farm”, again, making each package unique from one another. Even though it is the same stamp, the reproduction on each is just a little bit different, just as produce from an organic farm.”

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Miller 64 Rebrands & Relaunches as 64 Extra Light

Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.

Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Lindsay Perkins

perkins3

perkins3

Designed by Lindsay Perkins | Country: United States

“The idea behind the design is to do sustainable, organic, label free packaging. Since all produce grown at organic farms is just a little bit different from each other, I decided to make everything about the packaging, just a little bit different from each other. The phrase “the grass is greener of our side” is the concept behind the designs. The paper used for the bag and menus at their store and cafe is 100% recycled and biodegradable, made with grass seeds. So however it is disposed of, wherever it ends up, grass will grow, a way to give back to the farm’s free-range animals. All type used in the packaging is hand rendered in the shape of grass. The milk jugs, which are label-free, have all information printed right on the glass, and would be returned by the customer to be refilled and reused. The cheeses are packaged with biodegradable cheesecloth and biodegradable wax paper. Whether it is cheese made from goat’s milk or cow’s milk, is differentiated by the sticker which holds the wax paper together. All products/packages are stamped with the farm logo “Nezinscot Farm”, again, making each package unique from one another. Even though it is the same stamp, the reproduction on each is just a little bit different, just as produce from an organic farm.”

perkins4

perkins1

perkins2

perkins5

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