Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Matthew Knudsen | Country: United States
“Packaging for proposed artisan bread store, Motherloaf, derived from the bread recipe of the same name, but brought up connotations of the rough and tumble gold rush era of the mid-1800s in the US. With that idea in mind, the packaging shape referenced gold bullion bars, and I wanted all imagery to have a rough, lithographic feel of the printing processes of the era.”
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Matthew Knudsen | Country: United States
“Packaging for proposed artisan bread store, Motherloaf, derived from the bread recipe of the same name, but brought up connotations of the rough and tumble gold rush era of the mid-1800s in the US. With that idea in mind, the packaging shape referenced gold bullion bars, and I wanted all imagery to have a rough, lithographic feel of the printing processes of the era.”
