Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Mikhail Pitertsev

1 Minute Read

coffee1

Designed by Mikhail Pitertsev | Country: Russia

Mikhail Pitertsev is a student at the British Higher School of Arts and Design in Moscow, Russia.

coffee2

coffee3

“Nova – 100% natural granulated instant coffee. It has 3 SKU: high-caffeine coffee (200% caffeine), classic coffee (100% caffeine), decaffeinated coffee with sedative herbs flavour (0% caffeine). Тhis coffee satisfy the following consumers needs: invigorating, tonus keeping, relaxing without changing favorite drink. The packing purpose is to take stand on a shelf against a category”.

cityday

“CityDay – this drink is prepared on the basis of mineral water with addition of natural juice. It is designed for young city people who live a healthy lifestyle. All drinks have different effect on the customers – from relaxing to the waking up effect”.

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Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Mikhail Pitertsev

1 Minute Read
coffee1

coffee1

Designed by Mikhail Pitertsev | Country: Russia

Mikhail Pitertsev is a student at the British Higher School of Arts and Design in Moscow, Russia.

coffee2

coffee3

“Nova – 100% natural granulated instant coffee. It has 3 SKU: high-caffeine coffee (200% caffeine), classic coffee (100% caffeine), decaffeinated coffee with sedative herbs flavour (0% caffeine). Тhis coffee satisfy the following consumers needs: invigorating, tonus keeping, relaxing without changing favorite drink. The packing purpose is to take stand on a shelf against a category”.

cityday

“CityDay – this drink is prepared on the basis of mineral water with addition of natural juice. It is designed for young city people who live a healthy lifestyle. All drinks have different effect on the customers – from relaxing to the waking up effect”.

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