Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Nitin Budhiraja

1 Minute Read

Designed by Nitin Budhiraja | Country: United States

“Special edition DVD set, inspired by the movie Cinema Paradiso—a nostalgic film that evokes a feeling of love and passion through the bonds which the characters share, and the simple lifestyles of rural Sicilians. The music is a masterpeice in its own right, and so this package takes parts of the movie as key points to garner a sense of warm antiquity, that is exotic yet so familiar and human.”

“This soap packaging is visually inspired by the rich heritage of the Victorian past in India, as well as the ancient science of well being—Ayurveda. An elegant yet classic design approach makes this package stand true to its name (Kohinoor-a precious world renowned Indian gem, which now adorns the English Queen Elizabeth’s crown. Also the Persian word for ‘Mountain of Light).”

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Food that's every bit as simple as a hunter on
Designed by PepsiCo Design & Innovation | Country: United States "Released in a series

Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Nitin Budhiraja

1 Minute Read

Designed by Nitin Budhiraja | Country: United States

“Special edition DVD set, inspired by the movie Cinema Paradiso—a nostalgic film that evokes a feeling of love and passion through the bonds which the characters share, and the simple lifestyles of rural Sicilians. The music is a masterpeice in its own right, and so this package takes parts of the movie as key points to garner a sense of warm antiquity, that is exotic yet so familiar and human.”

“This soap packaging is visually inspired by the rich heritage of the Victorian past in India, as well as the ancient science of well being—Ayurveda. An elegant yet classic design approach makes this package stand true to its name (Kohinoor-a precious world renowned Indian gem, which now adorns the English Queen Elizabeth’s crown. Also the Persian word for ‘Mountain of Light).”

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