Designed by Parusha Lewis | Country: United Kingdom

“Gusto is a fictional family-run food company specialising in slow food (food that is ethical, environmentally friendly and often organic). The packaging design (letterpress, hand-lettering and a natural beige paper texture) reflects the homemade, natural goodness of the contents, a pasta range and complimentary pasta sauce range. The repetition of the rosette hints at the merits involved in purchasing the product – recyclable/reusable packaging, healthy food, plus the gentle impact on the environment and fair pay received by the farmers and people involved in producing the end-product.”