Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Parvaneh Toghiani

Updated on September 20th, 2012  |  
1 Minute Read

Student Work - Parvaneh Toghiani

Designed by Parvaneh Toghiani | Country : United States

“Stitch-22 is a brand geared towards younger women who are interested in needle work, but these women have found it hard to begin such a hobby due to the misguided connotations of the needle arts with 65 year old catladies. The brand aims to provide a clean alternative to this Catch-22 and solve their cat-lady conundrum. I embraced Stitch-22’s hand crafted roots by hand lettering the logo, using substrates with different tactile qualities for the packaging, and hand-stitching the rules in-between the text. The line includes the essentials for both beginner or intermediate crotcheters and cross-stitchers.”

Student Work - Parvaneh Toghiani

Student Work - Parvaneh Toghiani

Student Work - Parvaneh Toghiani

Student Work - Parvaneh Toghiani

Popular designs

Far Foods

Designed by James Reynolds | Country: United Kingdom Great concept from UK based designer James Reynolds which highlights the impact our daily

Hollandse Cider

Designed by Mattmo | Country: The Netherlands “Giel is a small-scale producer of Dutch Cider. Cider is a natural form of conservation

Good Ol´Sailor Organic Vodka

Designed by Division | Country: Sweden “Sweden’s first vodka in PET bottle. It’s also one of the first vodka made of organically

Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Parvaneh Toghiani

1 Minute Read
lovely-package-parvaneh-toghiani-1

Student Work - Parvaneh Toghiani

Designed by Parvaneh Toghiani | Country : United States

“Stitch-22 is a brand geared towards younger women who are interested in needle work, but these women have found it hard to begin such a hobby due to the misguided connotations of the needle arts with 65 year old catladies. The brand aims to provide a clean alternative to this Catch-22 and solve their cat-lady conundrum. I embraced Stitch-22’s hand crafted roots by hand lettering the logo, using substrates with different tactile qualities for the packaging, and hand-stitching the rules in-between the text. The line includes the essentials for both beginner or intermediate crotcheters and cross-stitchers.”

Student Work - Parvaneh Toghiani

Student Work - Parvaneh Toghiani

Student Work - Parvaneh Toghiani

Student Work - Parvaneh Toghiani

Previous
Next