Designed by: PepsiCo Design & Innovation
Country: United States
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Brazucafé captures Brazil’s coffee culture with its unique blends and thoughtfully designed packaging. Celebrating rural workers, it offers transparency and authenticity, transforming each package into a tribute to Brazil’s heritage.
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Canadian beer brand Molson, in partnership with BrandOpus, has reignited passion for its brews with a masterbrand makeover. The new visual identity centres around a symbolic hexagon, reflecting the diversity of Canadian culture.
Milan-based creative branding firm, Robilant, collaborates with Argentina’s historic Catena winery to launch a visually compelling US ad campaign, celebrating 120 years of Malbec with rich storytelling and allegorical illustrations.
Tropicana rejuvenates its brand with Sunhouse, blending modern iconicity and heritage. The redesign emphasizes Tropicana’s legacy, highlighting its unique story and craftsmanship, making it stand out as the original, superior orange juice.
Designed by: PepsiCo Design & Innovation
Country: United States
