Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Samantha Szakolczay

Updated on May 13th, 2012  |  
1 Minute Read

Student Work - Samantha Szakolczay

Designed by Samantha Szakolczay | Country: United States

“For this conceptual project, students were to chose a pre-existing and well-known brand and develop a line of skin care products. The key factor in deciding upon a brand was that it was not currently affiliated with a skin care line of products. The challenge was then to maintain equity within the brand and translate that into skin care.

Altoids has always been a product meant for a mass audience of both men and women. As a largely popular breath mint in the United States, the mint product is slightly more expensive than the average breath mint price. In maintaining such characteristics, Curious is a skin care product that is clinically proven to cleanse and refresh the skin. The product is meant for both men and women and offers skin care products that clean, treat, and sooth the skin.”

Student Work - Samantha Szakolczay

Student Work - Samantha Szakolczay

Student Work - Samantha Szakolczay

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Student Work – Samantha Szakolczay

1 Minute Read
lovely-package-samantha-szakolczay1

Student Work - Samantha Szakolczay

Designed by Samantha Szakolczay | Country: United States

“For this conceptual project, students were to chose a pre-existing and well-known brand and develop a line of skin care products. The key factor in deciding upon a brand was that it was not currently affiliated with a skin care line of products. The challenge was then to maintain equity within the brand and translate that into skin care.

Altoids has always been a product meant for a mass audience of both men and women. As a largely popular breath mint in the United States, the mint product is slightly more expensive than the average breath mint price. In maintaining such characteristics, Curious is a skin care product that is clinically proven to cleanse and refresh the skin. The product is meant for both men and women and offers skin care products that clean, treat, and sooth the skin.”

Student Work - Samantha Szakolczay

Student Work - Samantha Szakolczay

Student Work - Samantha Szakolczay

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