Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Samantha Szakolczay

1 Minute Read

Designed by Samantha Szakolczay | Country: United States

“For this project, students were to choose a brand of brie cheese that they felt needed to be redesigned. I chose Boursault because I felt that the brand logo and packaging was dated and was ill-fitted for such a unique cheese, rich in history.

My design objective was to not only highlight the french aspects of the brand but to also reflect on tradition while applying a vintage, yet contemporary look and feel. Additionally, there was a strong sense to maintain brand equity due to the popularity of the brand.”

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Designed by PepsiCo Design & Innovation | Country: United States "Released in a series

Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Samantha Szakolczay

1 Minute Read

Designed by Samantha Szakolczay | Country: United States

“For this project, students were to choose a brand of brie cheese that they felt needed to be redesigned. I chose Boursault because I felt that the brand logo and packaging was dated and was ill-fitted for such a unique cheese, rich in history.

My design objective was to not only highlight the french aspects of the brand but to also reflect on tradition while applying a vintage, yet contemporary look and feel. Additionally, there was a strong sense to maintain brand equity due to the popularity of the brand.”

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