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Student Work – Sheldon Hui

October 24, 2009 | 13 Comments


Designed by Sheldon Hui | Country: Canada

Recent Art Institute of Vancouver graduate Shledon Hui sent us a selection of his package design work.






Hitchcock Novel Set – A book collection of novels that were made into movies by filmmaker Alfred Hitchcock. Taking the idea that these novels were the original screenplays to the film, they were designed and packaged to imitate a movie script format.






Mediterra Food Basket – A food basket featuring various Mediterranean cuisine. To display the array of cultures, the food items were laid out in respect to their geographical origins. The names of each region and province is set into a typographic map.









Survival Kit – An informational brochure catered towards the homeless population in Vancouver. It also transforms into a cardboard box, making this dual functional brochure an ideal survival kit for those in need.





Blue Note Jazz Lounge – Branding of an upscale jazz lounge. Includes packaging applications and menus centered around the relationship of color and variety with jazz music.


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13 Responses to “Student Work – Sheldon Hui”

  1. Neil Martin
    October 24th, 2009 @ 7:55 pm

    That’s a stunning amount of quality work. Really nice stuff. I think the food basket is fantastic.

  2. cristian
    October 25th, 2009 @ 6:44 am

    NICE WORK!!!
    i think the choice of the color for the concept is great!!!

  3. Johnnie R.
    October 26th, 2009 @ 5:18 pm

    Wait, so you’re telling me that the “Downtown Eastside Survival Kit” isn’t a joke? You’re seriously giving homeless people a cardboard box that says “Homeless And Hungry, Please Help” and then advertising it as a “multi-functional storage container” and “all-purpose shelter?”

    Calling a cardboard box a survival kit and then giving it to the homeless. Wow.

  4. k
    November 7th, 2009 @ 3:45 am

    I agree with Johnnie R…

  5. Marko
    November 7th, 2009 @ 11:54 pm

    The survival kit is a little tasteless…

  6. Sofia
    November 8th, 2009 @ 10:29 am

    I’m not sure the survival kit is tasteless. I think the maps and locations of where to find help are useful enough to justify the creation of the package.
    I think the signboard bit, however, might be better left off… perhaps if the package contained something when given, the box shape might be justified, otherwise, you’d probably be better off distributing brochures.

  7. Samantha
    November 9th, 2009 @ 9:51 pm

    I’m not sure if any of the those who left comments are from Vancouver BC but I work in the downtown Eastside and this is most definitely tasteless. This clever idea should have been left on the drawing board. Who is expected to survive in a cardboard box? An all-purpose shelter? Get real. As for the locations, the information may be helpful but its presentation is most certainly mocking the homeless population in one of the poorest neighbourhoods in Canada.

  8. Clinton
    November 21st, 2009 @ 11:18 pm

    The Homeless Survival kit actually has practical implications, people actually use cardboard as shelter, sleeping surface, insulation, and privacy screen or urban camouflage. I live in Vancouver’s downtown eastside and although the merging of market aesthetics with the homelessness can strike discord with some people, i offer that it creates a dialogue and examination of the less fortunate situations of our culture. Why can’t we design for the homeless, or should we be designing our culture on a larger scale, beyond cardboard solutions.

  9. HeadsupFX
    November 28th, 2009 @ 5:22 pm

    I believe many of you all lost the meaning of that work. It probably is trying to point out the problem with hard sarcasm, which you didn’t recognize.

  10. rachel
    February 14th, 2010 @ 1:00 am

    I dont think a grown person can fit in an 8″ x 8″ x 8″ box.

  11. Harriet
    February 15th, 2010 @ 12:53 am

    Yeh you’d deffo need the box for the homeless in vancouver, there is a lot of people there! I saw a bloke making his bed on the path when I went by on the bus it’s scary how many people there are down there!

    but anyway awesome work, thought the script was an interesting idea.

  12. beck
    June 5th, 2010 @ 11:23 am

    I agree that the cardboard box is tastless, for while, the homeless population here in vancouver do use cardboard to make signs and shelters, it is a last resort, and not something that should be handed out as helpful, or as a solution. When I lived in the downtown Eastside the last thing I wanted ‘help’ wise was for someone to hand me a cardboard box and go ‘here’s something to help you out.’ thanks, but no thanks.

    the other packages however, gorgeous.

  13. Michael McQuillan
    January 8th, 2015 @ 1:22 pm

    Love the cardboard brochure. Great concept.

    If you’re ever interested in volunteering… we could really use your help and expertise.

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