Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Sheldon Hui

1 Minute Read

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Designed by Sheldon Hui | Country: Canada

Recent Art Institute of Vancouver graduate Shledon Hui sent us a selection of his package design work.

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Hitchcock Novel Set – A book collection of novels that were made into movies by filmmaker Alfred Hitchcock. Taking the idea that these novels were the original screenplays to the film, they were designed and packaged to imitate a movie script format.

mediterra1

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Mediterra Food Basket – A food basket featuring various Mediterranean cuisine. To display the array of cultures, the food items were laid out in respect to their geographical origins. The names of each region and province is set into a typographic map.

survivalkit1

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Survival Kit – An informational brochure catered towards the homeless population in Vancouver. It also transforms into a cardboard box, making this dual functional brochure an ideal survival kit for those in need.

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Blue Note Jazz Lounge – Branding of an upscale jazz lounge. Includes packaging applications and menus centered around the relationship of color and variety with jazz music.

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Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Sheldon Hui

1 Minute Read
hitchcock1

hitchcock1

Designed by Sheldon Hui | Country: Canada

Recent Art Institute of Vancouver graduate Shledon Hui sent us a selection of his package design work.

hitchcock2

hitchcock3

hitchcock4

hitchcock5

hitchcock6

Hitchcock Novel Set – A book collection of novels that were made into movies by filmmaker Alfred Hitchcock. Taking the idea that these novels were the original screenplays to the film, they were designed and packaged to imitate a movie script format.

mediterra1

mediterra2

mediterra3

mediterra4

mediterra5

Mediterra Food Basket – A food basket featuring various Mediterranean cuisine. To display the array of cultures, the food items were laid out in respect to their geographical origins. The names of each region and province is set into a typographic map.

survivalkit1

survivalkit2

survivalkit3

survivalkit4

survivalkit5

survivalkit6

survivalkit7

survivalkit8

Survival Kit – An informational brochure catered towards the homeless population in Vancouver. It also transforms into a cardboard box, making this dual functional brochure an ideal survival kit for those in need.

bluenote1

bluenote2

bluenote3

bluenote4

Blue Note Jazz Lounge – Branding of an upscale jazz lounge. Includes packaging applications and menus centered around the relationship of color and variety with jazz music.

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