Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Spencer Bigum

Student Work - Spencer Bigum

Designed by Spencer Bigum | Country: United States

“The design of the package was created to be simple, bold, and iconic. To make buying a battery, like buying a toy! The traditional package of the battery was reversed to first optimize the amount of space to design on and second, the removal of all plastic needed to be used on the package. A die-cut is made to show the “copper top” and the size of the battery for a visual reference as to what type – AA, AAA, D etc… in addition to the call out on the front of the package. Simple clean typography supports the idea of simple but bold and a new symbol for rechargeable was created to help promote and sell this smarter type of battery.”

Student Work - Spencer Bigum

Student Work - Spencer Bigum

Student Work - Spencer Bigum

Student Work - Spencer Bigum

Student Work - Spencer Bigum

Student Work - Spencer Bigum

Student Work - Spencer Bigum

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Miller 64 Rebrands & Relaunches as 64 Extra Light

Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.

Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Spencer Bigum

lovely-package-duracell1

Student Work - Spencer Bigum

Designed by Spencer Bigum | Country: United States

“The design of the package was created to be simple, bold, and iconic. To make buying a battery, like buying a toy! The traditional package of the battery was reversed to first optimize the amount of space to design on and second, the removal of all plastic needed to be used on the package. A die-cut is made to show the “copper top” and the size of the battery for a visual reference as to what type – AA, AAA, D etc… in addition to the call out on the front of the package. Simple clean typography supports the idea of simple but bold and a new symbol for rechargeable was created to help promote and sell this smarter type of battery.”

Student Work - Spencer Bigum

Student Work - Spencer Bigum

Student Work - Spencer Bigum

Student Work - Spencer Bigum

Student Work - Spencer Bigum

Student Work - Spencer Bigum

Student Work - Spencer Bigum

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