Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – William Suckling

1 Minute Read

Designed by William Suckling | Country: United Kingdom

“Red and brown sauce in British homes are a given. Every house has them and everyone uses them. The brief was to design packaging for sauce that would come in a Harvey Nichols food hamper that had to be very British in design and humour. The Victorian engravings of the man and women are to reflect the idea of ‘Middle Class’ men and women who would buy these hampers. The splat of the sauce on their faces is very reminiscent of being at the seaside and throwing wet sponges at people in the stocks which adds a bit of fun and humour into these everyday products. The name of the red sauce derives from the war when our men were called Tommies. And Saucy Brown is very tongue-in-cheek.”

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Designed by: PepsiCo Design & Innovation
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Student Work – William Suckling

1 Minute Read
lovely-package-william-suckling1

Designed by William Suckling | Country: United Kingdom

“Red and brown sauce in British homes are a given. Every house has them and everyone uses them. The brief was to design packaging for sauce that would come in a Harvey Nichols food hamper that had to be very British in design and humour. The Victorian engravings of the man and women are to reflect the idea of ‘Middle Class’ men and women who would buy these hampers. The splat of the sauce on their faces is very reminiscent of being at the seaside and throwing wet sponges at people in the stocks which adds a bit of fun and humour into these everyday products. The name of the red sauce derives from the war when our men were called Tommies. And Saucy Brown is very tongue-in-cheek.”

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