Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Wonchan Lee

1 Minute Read

Designed by Wonchan Lee | Country: Australia

“Belgium. Premium. Beer. Those are the three words I had to keep in mind while designing the range.

The aim was to differentiate the brand and packaging from other market competitors as well as clearly communicate and maintain its identity; Premium Belgian beer. 

With the understated colour palette throughout the design the colour of beer creates great contrast and stands out.

Not only the material used in the package is lighter, but also more economical than widely used glass, therefore has advantage to both cost and shipping.”

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Designed by: PepsiCo Design & Innovation
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Student Work – Wonchan Lee

1 Minute Read
lovely-package-wonchan-lee-1

Designed by Wonchan Lee | Country: Australia

“Belgium. Premium. Beer. Those are the three words I had to keep in mind while designing the range.

The aim was to differentiate the brand and packaging from other market competitors as well as clearly communicate and maintain its identity; Premium Belgian beer. 

With the understated colour palette throughout the design the colour of beer creates great contrast and stands out.

Not only the material used in the package is lighter, but also more economical than widely used glass, therefore has advantage to both cost and shipping.”

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