Designed by: PepsiCo Design & Innovation
Country: United States

Studio La Regina Designs Zafferano del Re

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According to popular lore, Alaric, the Visigoth king, was interred with his vast hoard of gold at the junction of the Busento and Crati rivers, where the city of Cosenza in Italy now stands.

The logo of “Zafferano del Re” (Saffron of the King) draws inspiration from this tale of Alaric’s treasure. A pioneering company is reviving the cultivation of saffron, historically known as the red gold or the treasure of the soil, on the very lands believed to hold the king’s riches.

The logo modernizes King Alaric’s visage within an irregular circle, reminiscent of ancient gold coins. Additionally, each package includes a treasure map to emphasize this theme.

Credits: Studio La Regina, Italy

Studio La Regina Designs Zafferano del Re

Studio La Regina Designs Zafferano del Re

Studio La Regina Designs Zafferano del Re

Studio La Regina Designs Zafferano del Re

Studio La Regina Designs Zafferano del Re

Studio La Regina Designs Zafferano del Re

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Miller 64 Rebrands & Relaunches as 64 Extra Light

Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.

Designed by: PepsiCo Design & Innovation
Country: United States

Studio La Regina Designs Zafferano del Re

2
StudioLaRegina-ZafferanoDelRe-card03

According to popular lore, Alaric, the Visigoth king, was interred with his vast hoard of gold at the junction of the Busento and Crati rivers, where the city of Cosenza in Italy now stands.

The logo of “Zafferano del Re” (Saffron of the King) draws inspiration from this tale of Alaric’s treasure. A pioneering company is reviving the cultivation of saffron, historically known as the red gold or the treasure of the soil, on the very lands believed to hold the king’s riches.

The logo modernizes King Alaric’s visage within an irregular circle, reminiscent of ancient gold coins. Additionally, each package includes a treasure map to emphasize this theme.

Credits: Studio La Regina, Italy

Studio La Regina Designs Zafferano del Re

Studio La Regina Designs Zafferano del Re

Studio La Regina Designs Zafferano del Re

Studio La Regina Designs Zafferano del Re

Studio La Regina Designs Zafferano del Re

Studio La Regina Designs Zafferano del Re

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