Designed by: PepsiCo Design & Innovation
Country: United States

Studio La Regina Revamps Packaging Design for 7 Colli Amaro

3

Studio La Regina

www.studiolaregina.com

Location: Cosenza, Italy

7 Colli, a renowned artisan amaro with a loyal following in its production area, has recently undergone a packaging transformation by Studio La Regina. This restyling initiative aims to support the manufacturer’s plans for expanding distribution.

The new design features a cylindrical bottle with clear, elegant, and modern lines. Studio La Regina has created a striking label with a deep black background, adorned with glossy paint and gold foil text. The focal point of the label is a large, slightly off-centre number 7, hot foil stamped in three different colors depending on the amaro’s flavor, adding a dynamic and luminous element to the design.

Completing the label is an irregular diagonal cut on the opposite side, symbolizing a “cut” from the past and the fresh direction the new design represents. This thoughtful and sophisticated restyling encapsulates 7 Colli’s rich history while paving the way for its future growth.

Studio La Regina Revamps Packaging Design for 7 Colli Amaro Studio La Regina Revamps Packaging Design for 7 Colli Amaro Studio La Regina Revamps Packaging Design for 7 Colli Amaro

3

Agency: Studio La Regina

Agency URL: www.studiolaregina.com

Instagram: @studiolaregina

Brand: 7 Colli

Country: Italy

Work Category: Published Work

Studio La Regina

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Designed by: PepsiCo Design & Innovation
Country: United States

Studio La Regina Revamps Packaging Design for 7 Colli Amaro

3
CSLiquori-Amaro 01

Studio La Regina

www.studiolaregina.com

Location: Cosenza, Italy

7 Colli, a renowned artisan amaro with a loyal following in its production area, has recently undergone a packaging transformation by Studio La Regina. This restyling initiative aims to support the manufacturer’s plans for expanding distribution.

The new design features a cylindrical bottle with clear, elegant, and modern lines. Studio La Regina has created a striking label with a deep black background, adorned with glossy paint and gold foil text. The focal point of the label is a large, slightly off-centre number 7, hot foil stamped in three different colors depending on the amaro’s flavor, adding a dynamic and luminous element to the design.

Completing the label is an irregular diagonal cut on the opposite side, symbolizing a “cut” from the past and the fresh direction the new design represents. This thoughtful and sophisticated restyling encapsulates 7 Colli’s rich history while paving the way for its future growth.

Studio La Regina Revamps Packaging Design for 7 Colli Amaro Studio La Regina Revamps Packaging Design for 7 Colli Amaro Studio La Regina Revamps Packaging Design for 7 Colli Amaro

3

Agency: Studio La Regina

Agency URL: www.studiolaregina.com

Instagram: @studiolaregina

Brand: 7 Colli

Country: Italy

Work Category: Published Work

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