Studio La Regina
Location: Cosenza, Italy
7 Colli, a renowned artisan amaro with a loyal following in its production area, has recently undergone a packaging transformation by Studio La Regina. This restyling initiative aims to support the manufacturer’s plans for expanding distribution.
The new design features a cylindrical bottle with clear, elegant, and modern lines. Studio La Regina has created a striking label with a deep black background, adorned with glossy paint and gold foil text. The focal point of the label is a large, slightly off-centre number 7, hot foil stamped in three different colors depending on the amaro’s flavor, adding a dynamic and luminous element to the design.
Completing the label is an irregular diagonal cut on the opposite side, symbolizing a “cut” from the past and the fresh direction the new design represents. This thoughtful and sophisticated restyling encapsulates 7 Colli’s rich history while paving the way for its future growth.
