Designed by: PepsiCo Design & Innovation
Country: United States

Sugar Daddy’s

Updated on December 20th, 2011  |  
1 Minute Read

Sugar Daddy's

Designed by Leo Burnett Dubai | Country: United Arab Emirates

Brief: Sugar Daddy’s bakery is famous for its unique cupcakes. Chefs are constantly inventing new recipes and adding it to the menu every month. The bakery wanted this uniqueness to reflect in their packaging too.

Idea: We quantified what the taste buds of our customers experienced. So for example if a cake that offered a surprise in every bite weighed 1200 grams, the packaging would read, ‘1200 grams of surprise’. We created 11 different packaging designs that were fresh, engaging and playful by using interesting typography and illustration.

Results: Customers always had a sweet smile when they saw the one-word description illustrated on the packaging. They even started collecting these cake boxes and were constantly on the lookout for new cake box designs.

Sugar Daddy's

Sugar Daddy's

Sugar Daddy's

Sugar Daddy's

Sugar Daddy's

Sugar Daddy's

Sugar Daddy's

Popular designs

Natura

Designed by Jordan Jelev | Country: Bulgaria “This is another project for Raynoff and Sons Winery. Since it is a bio-product under

Adir Winery

Designed by Blend-it Design | Country: Israel “The boutique Adir Winery is located in the Upper Galilee and produces wine mainly for experts and

Level Ground Trading

Designed by Subplot Design | Country: Canada | Fonts: Portago (customized), Franklin Gothic, Caecilia “Founded in 1997, Level Ground Trading of Victoria,

Designed by: PepsiCo Design & Innovation
Country: United States

Sugar Daddy’s

1 Minute Read
lovely-package-sugar-daddys1

Sugar Daddy's

Designed by Leo Burnett Dubai | Country: United Arab Emirates

Brief: Sugar Daddy’s bakery is famous for its unique cupcakes. Chefs are constantly inventing new recipes and adding it to the menu every month. The bakery wanted this uniqueness to reflect in their packaging too.

Idea: We quantified what the taste buds of our customers experienced. So for example if a cake that offered a surprise in every bite weighed 1200 grams, the packaging would read, ‘1200 grams of surprise’. We created 11 different packaging designs that were fresh, engaging and playful by using interesting typography and illustration.

Results: Customers always had a sweet smile when they saw the one-word description illustrated on the packaging. They even started collecting these cake boxes and were constantly on the lookout for new cake box designs.

Sugar Daddy's

Sugar Daddy's

Sugar Daddy's

Sugar Daddy's

Sugar Daddy's

Sugar Daddy's

Sugar Daddy's

Previous
Next