Designed by: PepsiCo Design & Innovation
Country: United States

Sunbites

Updated on September 10th, 2011  |  
1 Minute Read

Sunbites

 

Designed by Ziggurat Brands | Country: United Kingdom

“Sunbites had been entirely functional, generic and a bit ‘no fun’ – labouring their wholegrain credentials until they had lost all sense of being as tasty as they actually are. We injected a big bright sunburst, changed the focus of the messaging from ‘healthy balance’ to ‘YUMMY’ and introduced the idea that eating wholegrain could easily be a pleasure rather than a punishment. With increased sales of 84% one could argue it’s actually more of an extraordinary pleasure.”

Sunbites

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1 Minute Read
lovely-pckage-sun-bites1

Sunbites

 

Designed by Ziggurat Brands | Country: United Kingdom

“Sunbites had been entirely functional, generic and a bit ‘no fun’ – labouring their wholegrain credentials until they had lost all sense of being as tasty as they actually are. We injected a big bright sunburst, changed the focus of the messaging from ‘healthy balance’ to ‘YUMMY’ and introduced the idea that eating wholegrain could easily be a pleasure rather than a punishment. With increased sales of 84% one could argue it’s actually more of an extraordinary pleasure.”

Sunbites

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