Designed by: PepsiCo Design & Innovation
Country: United States

Sweet’s Gourmet Taffy

sweets1

Designed by Struck | Country: United States | Fonts used: FF Golden Gate Gothic, Neutraface

“Sweet’s Candy needed a rejuvenation for their century-old product and a face lift for their decades-old packaging. Something to match the quality of the product and launch it into a category all its own, Gourmet Taffy. The solution came in the form of the Sweet’s custom Taffy Twist Box. This unique design leveraged the talents of a local manufacturer to get out-of-country prices at an in-state establishment. As a result, Sweet’s has now sold over 750,000 units and counting of Signature Series products based on design alone. Now that’s tasty.”

sweets2

Get the latest packaging design inspiration in your inbox:

Popular designs

Far Out Bar

Description: Far Out Bar is a cutting-edge packaging design project created for High Life Farms’ macrodose THC chocolate bars. This project involved

Over the wave

This Kombucha originates in Lombok, Indonesia, where its paradise beaches attract hundreds of surfers eager to ride the waves. When you surf,

The Port Vodka Lemon Water

Overview: In response to my client’s vision for a Cape Cod themed beverage brand, I embarked on the journey to create The Port

Designed by: PepsiCo Design & Innovation
Country: United States

Sweet’s Gourmet Taffy

sweets1

sweets1

Designed by Struck | Country: United States | Fonts used: FF Golden Gate Gothic, Neutraface

“Sweet’s Candy needed a rejuvenation for their century-old product and a face lift for their decades-old packaging. Something to match the quality of the product and launch it into a category all its own, Gourmet Taffy. The solution came in the form of the Sweet’s custom Taffy Twist Box. This unique design leveraged the talents of a local manufacturer to get out-of-country prices at an in-state establishment. As a result, Sweet’s has now sold over 750,000 units and counting of Signature Series products based on design alone. Now that’s tasty.”

sweets2

Previous slide
Next slide

Explore more great package design

Get the latest on packaging design in your inbox: