Designed by: PepsiCo Design & Innovation
Country: United States

Swoon Cookie Crafters

1 Minute Read

Designed by Meers | Country: United States

“Originally called PS-Sweets, this custom sugar-cookie maker was ready for a complete rebrand to spur new business nationwide and position the company for the future. We created a new name, color palette and more elevated look and feel (via letterpress printing primarily) for the packaging and identity that embodied the premium fun of the product. To keep costs containable for this small company, we elected for a ready-made box and put effort into a custom band to enclose it.”

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Designed by: PepsiCo Design & Innovation
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Swoon Cookie Crafters

1 Minute Read
lovely-package-swoon1

Designed by Meers | Country: United States

“Originally called PS-Sweets, this custom sugar-cookie maker was ready for a complete rebrand to spur new business nationwide and position the company for the future. We created a new name, color palette and more elevated look and feel (via letterpress printing primarily) for the packaging and identity that embodied the premium fun of the product. To keep costs containable for this small company, we elected for a ready-made box and put effort into a custom band to enclose it.”

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