An interesting approach on waste management from Askul.
Designed by Stockholm Design Lab | Country: Sweden
I don’t think that I could ever become sick of Askul’s packaging or design, it’s absolutely wonderful. Expect to see more of it here in the coming weeks and months.
“The main objective of the new identity is to increase Askul’s competitive power and brand heat in a mature market. The ambition is to mark the introduction of a new era and communicate the evolution of the Askul company.”
I love the simplicity of these designs and their use of bold type and colors. This system created by BVD is a fine example of where less is more.
“With Scandinavian design as a starting point the products’ common denominators are function, simp-
licity and clear communication. The typography has distinctive elements of colour and graphics, which makes the packaging eye-catching within both the extensive catalogue, and the home or office environment.”