BBQ - Lovely Package

Grill Iron

August 14, 2015 by Lovely Package

“A spirited new brand identity with a healthy attitude and an appetite for opinion. The grill is king. The logo is quite literally type on a grill and by using a graphic inspired by the grill, the visual identity has an impactful, almost militant quality with thick black scorch marks burned into key pieces. The packaging was designed to be as visible as possible on the super-lean budget. The interiors, signage, uniforms, point of sale and packaging all reflect this natural, clean ethos, using raw materials and earthy finishes, we paid homage to the handmade and bespoke offer that is the Iron Grill way. This idea drove the identity, which in turn drove the direction of the interior, the textures, the materials, the uniforms. All these elements build a engaging and memorable experience.”

The Bible of Barbecue

May 22, 2014 by Lovely Package

Some might argue that this doesn’t classify as packaging, others will say it does. Either way, this is amazing.

“Barbecue is a major passion in Brazil. And Tramontina is the leader in kitchen supplies, with a complete line of barbecue accessories. Now, in order to increase customer loyalty, the brand has released The Bible of Barbecue.

Created by JWT Brazil, it’s not only a book that shows you how to make the perfect barbecue. It actually helps the reader in doing so by offering pages that turn into barbecue utensils. There’s a page made entirely of coal. A page made of salt, a sharpening page, even a wooden cover to be used as a chopping board. All of them organized in the exact order you need for cooking. And of course, there’s also a page that turns into an apron. So that everything, including the reader, looks perfect down to the last little detail.

So far The Barbecue Bible has been sent to master barbecue chefs in Brazil and it will soon be available in selected bookstores.”

Student Work – Lorraine Nicoletta

May 23, 2012 by Lovely Package

“BBQ IT, stems from a desire to make cooking products appeal more to men. BBQ IT marinade kit draws inspiration from rancher’s branding their cattle and working on their farms, to the drinking and grilling style of most men. The set contains two sauces, a spice rub, and a set of coasters (with drinking and grilling connotations branded on), all housed in a custom built wooden box.”

Homebase

April 24, 2009 by Lovely Package

“44,000 products ranged across 5 areas of a store. Homebase asked us to bring clarity and inspiration to all their customers. Our functional and style-led solutions work for both the experienced and the inexperienced diy-er or home enhancer alike. Homebase packaging is now an essential working tool, giving guidance, direction and inspiration.”