Karamelleriet

Karamelleriet

Karamelleriet

Designed by Bessermachen | Country: Denmark

“Karamelleriet is the result of two enthusiasts, a common dream, and a respect for old handcraft. This is reflected in their completely handmade products and personal production. 

The new visual identity had to reflect these values while at the same time being innovative, and daring to be different. With this Karamelleriet has achieved an expression that their caramel production is the best. 

The design was developed by Bessermachen design studio in close collaboration with Karamelleriet.”

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Chocolates With Attitude

Chocolates With Attitude

Chocolates With Attitude

Designed by Bessermachen | Country: Denmark

“One big and beautiful box contains 12 smaller boxes and each box represents an archetype/a personality. The personality is expressed through a unique quote, a unique design and a unique type of chocolate.

The design differentiate the 12 personalities with a diverse and colorful use of typography and the small boxes are round like tiny hat boxes.

The chocolate is created by Coca Luxery Chocolates from unique recipes.

Everything was developed from the ground. The design and the packaging were created by  Bessermachen DesignStudio, and the archetypes and the idea were created by Stiig Helgens Binggeli / Brandhouse.”

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Chocolates with Attitude

Chocolates with Attitude

Chocolates with Attitude

Designed by Bessermachen for Brandhouse | Country: Denmark

“12 archetypes.12 filled chocolates.12 months. Bessermachen design studio had a dream about how archetypes could be shown as young women, calendar girls in a classic 50s style, to create the perfect packaging for archetypes and chocolates. But we knew that for it to be authentic, it would have to be done right.

They were perfectionists in the 50s. First they photographed the model. Then they painted over the picture to achieve the right effect. There were no shortcuts. And speed was of the essence.

To create pin-up girl illustrations, you have to be faithful to the way it was done in the 50s. From the ground up and without compromise.

Packaging for the chocolates is a chapter for itself. Everything from weight to quality and coating needs to be taken into consideration. Suggestions range from using fabrics to cardboard. But in the spirit of the 50s we end up choosing tin boxes. The production, however, is modern and made in China.”

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