“As Orontas grew in terms of product offerings we realized that we weren’t going to be just a chemical company anymore because our philosophy – to make well-designed, responsibly-made, technical products – extends beyond that and we felt our existing brand reflected us as “oil company” too much. As a result, we needed a brand that could work on many different types of products and apparel and in many different counties and languages, so we made the switch.”
“We launched OOQI grips in October of 2011, and we were all very excited about our product and our packaging. The packaging looked great and was a very nice as a concept, but ultimately didn’t perform very well in stores; people would just grab the grips and end up accidentally destroying the packaging which was just a 36pt piece of die-cut card stock (try saying that 5 times fast). Once the packaging was destroyed, shop owners would throw them in a bag and put a $30 price tag on them… where they would sell MUCH slower.”
“WD-40 BIKE is a new division of WD-40 that focuses on bike-oriented maintenance products. We created their visual identity, as well as product packaging, collateral, promotional products, apparel and environmental graphics.”
“We designed the visual identity of the racing and mountain bike accessories manufacturer Bike Ribbon, we created the new packaging line. The packaging system relies above all on its typography and colour scheme to make the brand stand out from the competition. While putting the system together, great care was taken over the details, such as the appearance of the symbols in the assembly instructions.”
“Calle, in Spanish, means “Street.” This brand of slip-on street soccer shoes is the first of its kind. My goal for the redesign of this brands packaging was to capture its unique feel as a sleek street shoe, while still incorporating the power and precision of soccer. The metropolis illustration that spans across most of the package elements is meant to represent any city, from the feel of the busy downtown skyline to the sprawl of suburbia.
The structure is simple, made of one small piece of cardboard, wrapped in a bright flag for vivid visual appeal, and strapped tight with rubber clamps. The unconventional build of the package makes the experience of opening the box something the customer won’t soon forget, especially once they feast their eyes on monstrous illustration strewn across the flag. This flag can be pinned up in a room or even hung on a fence to make the perfect target for a street soccer goal. The only piece of post-consumer waste that comes from this package is the small cardboard structure, which can simply be recycled.
“De Fietsfabriek means The Bike factory in english. It‘s a Dutch bicycle company that manufacturers and sell hand built quality bikes. The assignment was to redesign their existing brand. The approach was to unite the robust bikes and the handcrafted production without loosing the product.”
“Brief: Uncle Willy’s Wonky Crank Arms is a brand and packaging concept for a premium English bicycle crank arm manufacturer.
The product is hand made and has been ever since the company was founded back in 1988. The crank arms are made to order at a cost of £495/pair and are aimed at bicycle loving people.
I came up with the name Uncle Willy’s to give the brand some history and make it feel like a family-owned business. To describe the product I added Wonky Crank Arms which also gives the brand some humour as they are hand made.
I felt it was very important for the packaging to reflect that the product is hand made and at the same time keep giving the product a historic feel whilst keeping it premium. Using a wooden box and carving out the company name did just that. The leather hinges and adding a mahogany lacquer were chosen to give the packaging it’s premium feel. Not being able to read the name on the box is not an issue as they are not on shelves next to other brands.”
“Orontas is fundamentally about keeping things simple and being straight forward so we wanted the aesthetic of our 2011 Spring/Summer line to reflected that.
When we entered the cycling maintenance market last year with our Bike Care Lubricant in Canada we were overwhelmed by how cluttered it was with over sized product lines; some we’re toxic, some are wax, some are synthetic, some are “green”. It’s all confusing to the shopper who really just wants a product that will get the job done without making them feel guilty about using because of it’s negative environmental impact.
Our goal was to communicate transparency, even if it meant showing product imperfections, like sediment. That’s the reality of working with natural ingredients; it is what it is and the proof is in the pudding.
“Growing up BMX riding and later trail bike riding for fun, I was always aware of the bike’s stem (the component that fastens the handle bars to the bike frame). On most bikes the stems protrude towards the rider. They’re a painful thing to hit. Stemie is designed to cover stem joints and cushion your body, thus reducing impact. The packaging needed to communicate what such a product does.
We decided to mimic the basic configuration of a stem riser and stem on a bicycle; by cutting a box diagonally across to resemble a triangle or 90 degree corner (basic shape of a bike stem). Originally we had the strap wrapping beneath the entire box, however later felt it would be more secure and intriguing, going through the box.
The package serves as a standing, hanging or upright display. As the product is durable and quite tactile, we mounted it on the outside of the box. The diagram on one side allows viewers to gain more understanding on how Stemie can be used.”